National Fire & Safety Unveils Dynamic New Brand Identity
A Unified Vision of Excellence Launches with a Redesigned Website and Brand
Denver, CO – January 22, 2025 – National Fire & Safety (NFS), a premier provider of fire and life safety services, proudly announces the launch of its refreshed brand identity and a newly redesigned website. This milestone marks a new chapter for NFS as it unites a rich history and collective expertise under one cohesive identity, emphasizing the company’s core values of safety, integrity, ownership, pride, teamwork, and consistency.
With over seven decades of industry leadership, NFS has brought together regional entities with deep-rooted expertise to form a unified organization that delivers the “best of the best” in fire protection and compliance services. By combining the strengths of these leaders, NFS offers unmatched service, from fire suppression systems to inspections, monitoring, and beyond.
“National Fire & Safety has always been about preserving life and property through unparalleled expertise. By uniting our regional leaders, we are able to offer customers a trusted, cohesive partner to meet their fire and life safety needs with industry-leading solutions. This rebrand is a reflection of that unity and our shared commitment to excellence,” Fred Stockert, CEO of NFS, emphasized the significance of the rebranding.
Regional Vice President, Lance Conner shared his excitement about the rebrand, “I’ve seen firsthand the expertise and dedication our teams bring to the table. This rebrand solidifies our position as an industry leader and celebrates the incredible collaboration between our regional teams. Together, we’re stronger and better equipped than ever to deliver the highest level of fire and life safety services to our customers.”
The new website, www.natfiresafety.com, serves as a dynamic resource for NFS’s diverse customer base, showcasing its full range of services and industry leadership. Its intuitive design and user-centric features make it easier than ever for professionals to navigate their fire and life safety needs with confidence.
The refreshed brand identity is anchored by the tagline, “Always on Watch™,” underscoring NFS’s vigilance and dedication. A modernized logo, featuring a gradient transition from deep midnight blue to sky blue, symbolizes the company’s around-the-clock commitment to safety and innovation.
“This is more than a new look,” Stockert added. “It’s a celebration of our legacy and a bold vision for our future. Together, we’re leading the industry with the highest standard of performance, ensuring that the spaces we protect remain safe, secure, and compliant.”
NFS invites its customers to explore the new website and experience the refreshed brand firsthand.
About National Fire & Safety
National Fire & Safety (NFS) is a leading provider of fire and life safety services with over seven decades of experience. By uniting industry leaders from across the country, NFS delivers the highest level of expertise in fire protection, security, and compliance. With a customer-first approach and industry-leading solutions, NFS ensures that lives and property are protected with unwavering vigilance. From fire suppression systems to inspections, monitoring, and beyond, NFS is Always on Watch™.